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The complete idiot's guide to marketing basics / by Sarah White.

By:

White, Sarah (Sarah E.)

Material type: Text

Text

TextPublication details: New York, NY : Alpha Books, c1997.Description: xx, 428 p. : ill. ; 23 cmISBN:

0028614909 (pbk.) :

Other title:

Idiot's guide to marketing basics
Marketing basics

Subject(s):

Marketing

DDC classification:

658.8 21

LOC classification:

HF5415 .W543 1997

Online resources:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tan Tao University General Stacks	Non-fiction	658.8 (Browse shelf(Opens below))	Not For Loan		PA-2012-0473

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Previous	658.8 Basic Marketing : a marketing strategy planning approach	658.8 Basic marketing : a marketing strategy planning approach /	658.8 Basic marketing : a global-managerial approach /	658.8 The complete idiot's guide to marketing basics /	658.8 Marketing management : knowledge and skills	658.8 Greater good : how good marketing makes for better democracy /	658.8 Not for free : making money in the digital age /	Next

Includes index.

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