Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Material type: TextPublication details: New York : McGraw-Hill/Irwin, c2010.Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) ; 28 cmISBN:- 9780073404813 (alk. paper)
- 0073404810 (alk. paper)
- 658.8 22
- HF5415 .M378 2010
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Tan Tao University General Stacks | Non-fiction | 658.8 (Browse shelf(Opens below)) | Not For Loan | AS-2013-0143 |
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Includes bibliographical references and indexes.
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