Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Material type: TextPublication details: Boston : McGraw-Hill/Irwin, c2011.Edition: 10th edDescription: liii, 746 p. ; ill. (some col.) ; 29 cmISBN:- 9780073529936 (alk. paper)
- 0073529931 (alk. paper)
- 658.8 22
- HF5415 .M29474 2011
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Tan Tao University General Stacks | Non-fiction | 658.8 (Browse shelf(Opens below)) | Not For Loan | AS-2013-0180 |
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Includes biblipographical references and indexes.
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