Scott, David Meerman.

World wide rave creating triggers that get millions of people to spread your ideas and share your stories / [electronic resource] : David Meerman Scott. - Hoboken, N.J. : John Wiley & Sons, c2009. - 156 p.

Includes index.

License restrictions may limit access.

9780470395004 (hbk.) 0470395001 (hbk.) = World wide rave

GBA8D6632 bnb

014845036 Uk


Word-of-mouth advertising.
Viral marketing.
Internet marketing.
Internet advertising.
Creative ability in business.
Interest (Psychology)

HF5827.95 / .S395 2009

650.1