Grewal, Dhruv Marketing Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College. - Fifth edition. - New York McGraw Hill Education 2016 - 679 p. 29 cm. ISBN: 9780077729028 LCCN: 2014046046 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .G6753 2016 Dewey Class. No.: 658.8