Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type: TextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 6th edDescription: 642 p. 26 cmISBN:- 9780078112058 (alk. paper)
- 0078112052
- 658.8 22
- HD9980.5 .Z45 2013
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Tan Tao University General Stacks | Non-fiction | 658.8 (Browse shelf(Opens below)) | Not For Loan | A-2015-0041 |
Includes bibliographical references and index.
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