Business to business marketing management: a global perspective / Alan Zimmerman and Jim Blythe.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : Routledge, 2013.Edition: 2nd edDescription: 498 p. 25 cmISBN:
  • 9780415537025 (hardback)
  • 9780415537032 (pbk.)
  • 9780203067581 (ebook)
Subject(s): DDC classification:
  • 658.804 22
LOC classification:
  • HF5415.13 .B565 2013
Contents:
Introduction to business to business marketing -- How business organisations buy -- Strategic planning for global business markets -- Ethical considerations for business marketers -- Market research -- Segmentation, targeting and positioning -- Market entry tactics -- Product strategy and product development -- Services for business markets -- Pricing -- Supply chain management -- Managing distribution channels -- Business to business marketing communications -- Customer relationships and key account management -- Sales promotion, exhibitions and trade fairs -- Corporate reputation management -- Marketing planning, implementation and control -- Organising for maximum effectiveness -- The future of business marketing.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Tan Tao University General Stacks Non-fiction 658.804 (Browse shelf(Opens below)) Not For Loan A-2015-0118
Books Books Liberty General Stacks Non-fiction 658.804 (Browse shelf(Opens below)) In transit from Liberty to Tan Tao University since 08/15/2022 A-2015-0119

Blythe's name appears first in the earlier edition.

Includes bibliographical references and index.

Introduction to business to business marketing -- How business organisations buy -- Strategic planning for global business markets -- Ethical considerations for business marketers -- Market research -- Segmentation, targeting and positioning -- Market entry tactics -- Product strategy and product development -- Services for business markets -- Pricing -- Supply chain management -- Managing distribution channels -- Business to business marketing communications -- Customer relationships and key account management -- Sales promotion, exhibitions and trade fairs -- Corporate reputation management -- Marketing planning, implementation and control -- Organising for maximum effectiveness -- The future of business marketing.

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