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1.
Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life / Phil Fragasso. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

2.
Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2007
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8343.

3.
Anticipate : know what your customers need before they do / Bill Thomas & Jeff Tobe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2013
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8342.

4.
The book of business awesome : how engaging your customers and employees can make your business thrive / Scott Stratten. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2012
Other title:
  • Book of business unawesome : the cost of not listening, engaging, or being great at what you do
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.812.

5.
Let's close a deal: turn contacts into paying customers for your company, product, service or cause / Christine Clifford. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N. J John Wiley & Sons 2013
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.85.

6.
Unselling: the new customer experience Scott Stratten, Alison Kramer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Wiley 2014
Online access:
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

7.
The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster and John Lee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Wiley 2015
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.872.

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