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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

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2.
Basic marketing: A global-managerial approach (Student CD-ROM to accompany) E. Jerome McCarthy; William D. Perreault by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA The McGraw-Hill Companies, 2005
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

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