HBR's 10 must reads on strategic marketing

Material type: TextTextSeries: HBR's 10 must reads seriesPublication details: Boston, Mass. : Harvard Business Review Press, c2013.Description: v, 206 p. : ill. ; 21 cmISBN:
  • 9781422189887
Other title:
  • HBR's ten must reads on strategic marketing
  • Harvard business review's 10 must reads on strategic marketing
Uniform titles:
  • Harvard business review.
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.13 .H368 2013
Contents:
Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Tan Tao University General Stacks Non-fiction 658.802 (Browse shelf(Opens below)) Not For Loan AS-2017-0078
Books Books Liberty General Stacks Non-fiction 658.802 (Browse shelf(Opens below)) In transit from Liberty to Tan Tao University since 08/15/2022 AS-2019-0093

Includes index.

Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.

There are no comments on this title.

to post a comment.

Powered by Koha