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1.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Not available: Tan Tao University: In transit (1).

2.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

3.
Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Press, c2007
Online access:
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

4.
HBR's 10 must reads on strategic marketing Series: HBR's 10 must reads series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, c2013
Other title:
  • HBR's ten must reads on strategic marketing
  • Harvard business review's 10 must reads on strategic marketing
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.802. Not available: Tan Tao University: In transit (1).

5.
Winning the story wars :why those who tell--and live--the best stories will rule the future / why those who tell--and live--the best stories will rule the future / Jonah Sachs. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, c2012
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.802.

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