The revenue acceleration rules: supercharge marketing and sales through artificial intelligence, predictive technologies and account-based strategies by Shashi Upadhyay, Kent McCormick.

By: Contributor(s): Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Description: 180 p. 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119371953
Subject(s): Additional physical formats: Online version:: Revenue acceleration rulesDDC classification:
  • 658.1554 22
LOC classification:
  • HF5415.1263 .U63 2018
Contents:
Introduction -- The CMO's challenge -- ABM and AI -- Data as the foundation -- AI as the intelligence layer -- Use-cases unveiled -- Mapping predictive to your business models -- Ten steps to successfully accelerate revenue with predictive and AI -- Supporting the CMO's journey.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Tan Tao University General Stacks Non-fiction 658.1554 (Browse shelf(Opens below)) Available AS-2022-0024

Includes index.

Introduction -- The CMO's challenge -- ABM and AI -- Data as the foundation -- AI as the intelligence layer -- Use-cases unveiled -- Mapping predictive to your business models -- Ten steps to successfully accelerate revenue with predictive and AI -- Supporting the CMO's journey.

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