The revenue acceleration rules: supercharge marketing and sales through artificial intelligence, predictive technologies and account-based strategies by Shashi Upadhyay, Kent McCormick.
Material type: TextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Description: 180 p. 21 cmContent type:- text
- unmediated
- volume
- 9781119371953
- 658.1554 22
- HF5415.1263 .U63 2018
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Tan Tao University General Stacks | Non-fiction | 658.1554 (Browse shelf(Opens below)) | Available | AS-2022-0024 |
Includes index.
Introduction -- The CMO's challenge -- ABM and AI -- Data as the foundation -- AI as the intelligence layer -- Use-cases unveiled -- Mapping predictive to your business models -- Ten steps to successfully accelerate revenue with predictive and AI -- Supporting the CMO's journey.
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