Customer experience for dummies / by Roy Barnes and Bob Kelleher.

By: Contributor(s): Material type: TextTextSeries: --For dummiesDescription: xiv, 342 pages : illustrations ; 23 cmISBN:
  • 9781118725603
  • 1118725603
Subject(s): DDC classification:
  • 658.812 23
LOC classification:
  • HF5415.5 .B3685 2015
Online resources:
Contents:
Introduction -- What is customer experience? -- Creating awesome customer experience -- Essential enabling elements -- Making it stick -- The part of tens.
Summary: You know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Tan Tao University General Stacks Non-fiction 658.812 (Browse shelf(Opens below)) Not For Loan AS-2016-0221

Includes bibliographical references (pages 321-325) and index.

Introduction -- What is customer experience? -- Creating awesome customer experience -- Essential enabling elements -- Making it stick -- The part of tens.

You know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers.

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