Customer experience for dummies / by Roy Barnes and Bob Kelleher.
Material type: TextSeries: --For dummiesDescription: xiv, 342 pages : illustrations ; 23 cmISBN:- 9781118725603
- 1118725603
- 658.812 23
- HF5415.5 .B3685 2015
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Tan Tao University General Stacks | Non-fiction | 658.812 (Browse shelf(Opens below)) | Not For Loan | AS-2016-0221 |
Includes bibliographical references (pages 321-325) and index.
Introduction -- What is customer experience? -- Creating awesome customer experience -- Essential enabling elements -- Making it stick -- The part of tens.
You know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers.
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