Business gamification for dummies / by Kris Duggan, CEO of Badgeville, and Kate Shoup.

By: Contributor(s): Material type: TextTextSeries: --For dummiesPublication details: Hoboken, N.J. : John Wiley & Sons, Inc., [2013]Description: xviii, 284 pages : illustrations ; 23 cmISBN:
  • 9781118466933 (pbk.)
  • 1118466934 (pbk.)
Subject(s): DDC classification:
  • 658.872 22
LOC classification:
  • HF5415.1265 .D84 2013
Contents:
Introduction -- Basic training: grasping the basics -- Decisions, decisions: choosing a gamification framework -- Getting your gamification program off the ground -- The part of tens -- Appendix. Supercharge your sales team with gamification.
Summary: Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Tan Tao University General Stacks Non-fiction 658.872 (Browse shelf(Opens below)) Not For Loan AS-2016-0268

Includes index.

Introduction -- Basic training: grasping the basics -- Decisions, decisions: choosing a gamification framework -- Getting your gamification program off the ground -- The part of tens -- Appendix. Supercharge your sales team with gamification.

Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

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