| 000 | 01524cam a22003734a 4500 | ||
|---|---|---|---|
| 001 | 17081417 | ||
| 005 | 20220527074923.0 | ||
| 008 | 111212s2013 nyua b 001 0 eng | ||
| 010 | _a 2011051073 | ||
| 020 | _a9780078112058 (alk. paper) | ||
| 020 | _a0078112052 | ||
| 035 | _a(OCoLC)ocn768480373 | ||
| 040 |
_aDLC _beng _cDLC _dYDXCP _dBTCTA _dC#P _dCDX _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.Z45 2013 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aZeithaml, Valarie A. _911806 |
|
| 245 | 1 | 0 |
_aServices marketing: integrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _cc2013. |
||
| 300 |
_a642 p. _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. _911807 |
|
| 650 | 0 |
_aCustomer services. _911808 |
|
| 650 | 0 |
_aMarketing. _911809 |
|
| 700 | 1 |
_aBitner, Mary Jo. _911810 |
|
| 700 | 1 |
_aGremler, Dwayne D. _911811 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1408/2011051073-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3796 _d3796 |
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