Understanding Michael Porter :the essential guide to competition and strategy / the essential guide to competition and strategy /

Magretta, Joan, 1948-

Understanding Michael Porter :the essential guide to competition and strategy / the essential guide to competition and strategy / Joan Magretta. - Boston, Mass. : Harvard Business Review Press, c2012. - x, 236 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.

9781422160596 (alk. paper) 1422160599 (alk. paper)

2011022624


Porter, Michael E., 1947-


Competition.
Strategic planning.
Management.

HD41 / .P6776 2012

658.4012

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