Renegades write the rules: how the Digital Royalty use social media to innovate /
Martin, Amy Jo, 1979-
Renegades write the rules: how the Digital Royalty use social media to innovate / Amy Jo Martin. - San Francisco : Jossey-Bass, c2012. - x, 207 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781118340516 (cloth)
2012027171
Digital Royalty (Firm)
Social media.
Digital communications--Social aspects.
Internet in public relations.
HM742 / .M354 2012
659.202854678
Renegades write the rules: how the Digital Royalty use social media to innovate / Amy Jo Martin. - San Francisco : Jossey-Bass, c2012. - x, 207 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781118340516 (cloth)
2012027171
Digital Royalty (Firm)
Social media.
Digital communications--Social aspects.
Internet in public relations.
HM742 / .M354 2012
659.202854678