The book of business awesome : how engaging your customers and employees can make your business thrive /

Stratten, Scott.

The book of business awesome : how engaging your customers and employees can make your business thrive / Book of business unawesome : the cost of not listening, engaging, or being great at what you do Scott Stratten. - Hoboken, N.J. : John Wiley & Sons, c2012. - ix, 123, 127 p. ; 24 cm.

The book of business unawesome on inverted pages.

How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online.

9781118315224 (cloth)

2012009220


Relationship marketing.
Customer relations.
Management.

HF5415.55 / .S757 2012

658.812

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