Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
Schultz, Mike, 1974-
Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. - Second edition. - USA Wiley 2009 - xv, 352 pages ; illustrations ; 24 cm
Includes index.
9781118604342 (cloth)
2013007338
Service industries--Marketing.
Branding (Marketing)
Marketing.
HD9980.5 / .S357 2013
658.8
Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. - Second edition. - USA Wiley 2009 - xv, 352 pages ; illustrations ; 24 cm
Includes index.
9781118604342 (cloth)
2013007338
Service industries--Marketing.
Branding (Marketing)
Marketing.
HD9980.5 / .S357 2013
658.8