Customer experience for dummies /

Barnes, Roy A.,

Customer experience for dummies / by Roy Barnes and Bob Kelleher. - xiv, 342 pages : illustrations ; 23 cm. - For dummies . - For dummies. .

Includes bibliographical references (pages 321-325) and index.

Introduction -- What is customer experience? -- Creating awesome customer experience -- Essential enabling elements -- Making it stick -- The part of tens.

You know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers.

9781118725603 1118725603

2014937865


Customer services.
Customer relations.
Relationship marketing.
Relationship marketing
Customer relations.
Customer services.

HF5415.5 / .B3685 2015

658.812

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