Build for change : revolutionizing customer engagement through continuous digital innovation /
Trefler, Alan,
Build for change : revolutionizing customer engagement through continuous digital innovation / Alan Trefler. - xiii, 175 pages : illustrations ; 24 cm
Includes bibliographical references (pages 161-166) and index.
Customerpocalypse -- Death by data -- Adding judgement and desire -- Getting it done with customer processes -- Change how you think about technology -- Liberating your organization -- You are your software : the digital imperative.
9781118930267 1118930266
2014498622
GBB477403 bnb
016801359 Uk
Relationship marketing--Technological innovations.
Customer relations--Management--Technological innovations.
Internet marketing.
HF5415.55 / .T74 2014
658.812
Build for change : revolutionizing customer engagement through continuous digital innovation / Alan Trefler. - xiii, 175 pages : illustrations ; 24 cm
Includes bibliographical references (pages 161-166) and index.
Customerpocalypse -- Death by data -- Adding judgement and desire -- Getting it done with customer processes -- Change how you think about technology -- Liberating your organization -- You are your software : the digital imperative.
9781118930267 1118930266
2014498622
GBB477403 bnb
016801359 Uk
Relationship marketing--Technological innovations.
Customer relations--Management--Technological innovations.
Internet marketing.
HF5415.55 / .T74 2014
658.812