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Customer's new voice : extreme relevancy and experience through volunteered customer information /

McKean, John, 1956-

Customer's new voice : extreme relevancy and experience through volunteered customer information / John McKean. - xxii, 321 pages : illustrations ; 23 cm

Includes bibliographical references and index.

ISBN: 9781119002321 (cloth)

LCCN: 2014029363

Subjects--Topical Terms:
Customer relations.
Consumer behavior.

LC Class. No.: HF5415.5 / .M3834 2015

Dewey Class. No.: 658.8343

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