The business of media distribution : monetizing film, TV, and video content /
Ulin, Jeff.
The business of media distribution : monetizing film, TV, and video content / Jeff Ulin. - Burlington, MA : Focal Press, c2010. - xvii, 509 p. : ill. ; 23 cm.
Includes bibliographical references (p. 462-472) and index.
9780240812007 (pbk. : alk. paper)
2009039128
Motion pictures--Marketing.
Video recordings--Marketing.
Television broadcasting--Marketing.
PN1995.9.M29 / U45 2010
384.068
The business of media distribution : monetizing film, TV, and video content / Jeff Ulin. - Burlington, MA : Focal Press, c2010. - xvii, 509 p. : ill. ; 23 cm.
Includes bibliographical references (p. 462-472) and index.
9780240812007 (pbk. : alk. paper)
2009039128
Motion pictures--Marketing.
Video recordings--Marketing.
Television broadcasting--Marketing.
PN1995.9.M29 / U45 2010
384.068