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Guerrilla marketing remix: the best of guerrilla marketing /

Levinson, Jay Conrad.

Guerrilla marketing remix: the best of guerrilla marketing / Jay Conrad Levinson and Jeannie Levinson. - Irvine : Entrepreneur Press, c2011. - vii, 464 p. ; 23 cm.

Includes index.

ISBN: 1599184222 (alk. paper) 9781599184227

LCCN: 2011028811

Subjects--Topical Terms:
Marketing.
Marketing--Planning.

LC Class. No.: HF5415 / .L4768 2011

Dewey Class. No.: 658.802

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