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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant how to create uncontested market space and make the competition irrelevant

Kim, W. Chan.

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne. - Expanded ed. - Boston, Mass. Harvard Business Review Press, 2015. - 287 p. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781625274496

LCCN: 2014032847

Subjects--Topical Terms:
New products.
Market segmentation.

LC Class. No.: HF5415.153 / .K53 2015

Dewey Class. No.: 658.802

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