The W. Chan Kim & Renee Mauborgne Blue Ocean Strategy reader (Record no. 30429)
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000 -LEADER | |
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fixed length control field | 02034cam a2200277 i 4500 |
001 - CONTROL NUMBER | |
control field | 19328629 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220704032627.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160928s2017 maua 000 0 eng c |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2016040913 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781633692749 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | MH/DLC |
Language of cataloging | eng |
Transcribing agency | MH |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Edition number | 22 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kim, W. Chan, |
245 14 - TITLE STATEMENT | |
Title | The W. Chan Kim & Renee Mauborgne Blue Ocean Strategy reader |
Statement of responsibility, etc. | W. Chan Kim and Renee Mauborgne. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Boston, Massachusetts : |
Name of producer, publisher, distributor, manufacturer | Harvard Business Review Press, |
Date of production, publication, distribution, manufacture, or copyright notice | [2017] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 205 pages : |
Other physical details | illustrations ; |
Dimensions | 21 cm |
520 ## - SUMMARY, ETC. | |
Summary, etc. | The seminal book "Blue Ocean Strategy" has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of focusing on noncustomers and creating "blue oceans": uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide--the tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne's latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with Blue Ocean Strategy, this book will give you another perspective onto this widely accepted framework--and help you implement it in your organization.-- |
Assigning source | Provided by publisher |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | New products. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Market segmentation. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mauborgne, Renée, |
Relator term | author. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Suppress in OPAC | No |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Non-fiction | Tan Tao University | Tan Tao University | General Stacks | 07/04/2022 | 658.802 | AS-2022-0001 | 07/04/2022 | 07/04/2022 | Books |