The W. Chan Kim & Renee Mauborgne Blue Ocean Strategy reader (Record no. 30429)

MARC details
000 -LEADER
fixed length control field 02034cam a2200277 i 4500
001 - CONTROL NUMBER
control field 19328629
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220704032627.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160928s2017 maua 000 0 eng c
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016040913
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781633692749
040 ## - CATALOGING SOURCE
Original cataloging agency MH/DLC
Language of cataloging eng
Transcribing agency MH
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kim, W. Chan,
245 14 - TITLE STATEMENT
Title The W. Chan Kim & Renee Mauborgne Blue Ocean Strategy reader
Statement of responsibility, etc. W. Chan Kim and Renee Mauborgne.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, Massachusetts :
Name of producer, publisher, distributor, manufacturer Harvard Business Review Press,
Date of production, publication, distribution, manufacture, or copyright notice [2017]
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 205 pages :
Other physical details illustrations ;
Dimensions 21 cm
520 ## - SUMMARY, ETC.
Summary, etc. The seminal book "Blue Ocean Strategy" has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of focusing on noncustomers and creating "blue oceans": uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide--the tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne's latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with Blue Ocean Strategy, this book will give you another perspective onto this widely accepted framework--and help you implement it in your organization.--
Assigning source Provided by publisher
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market segmentation.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mauborgne, Renée,
Relator term author.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Tan Tao University Tan Tao University General Stacks 07/04/2022   658.802 AS-2022-0001 07/04/2022 07/04/2022 Books

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