MARC details
000 -LEADER |
fixed length control field |
01674cam a22003618i 4500 |
001 - CONTROL NUMBER |
control field |
20296256 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220707073704.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180119s2018 nju 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2018001026 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781119371953 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1263 |
Item number |
.U63 2018 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.1554 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Upadhyay, Shashi, |
Dates associated with a name |
1970- |
Relator term |
author. |
245 14 - TITLE STATEMENT |
Title |
The revenue acceleration rules: supercharge marketing and sales through artificial intelligence, predictive technologies and account-based strategies |
Statement of responsibility, etc. |
by Shashi Upadhyay, Kent McCormick. |
263 ## - PROJECTED PUBLICATION DATE |
Projected publication date |
1805 |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, Inc., |
Date of production, publication, distribution, manufacture, or copyright notice |
[2018] |
300 ## - PHYSICAL DESCRIPTION |
Extent |
180 p. |
Dimensions |
21 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
Includes index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Introduction -- The CMO's challenge -- ABM and AI -- Data as the foundation -- AI as the intelligence layer -- Use-cases unveiled -- Mapping predictive to your business models -- Ten steps to successfully accelerate revenue with predictive and AI -- Supporting the CMO's journey. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Industrial marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Artificial intelligence. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
McCormick, Kent |
Titles and other words associated with a name |
(Product development consultant), |
Relator term |
author. |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Relationship information |
Online version: |
Main entry heading |
Upadhyay, Shashi, 1970- author. |
Title |
Revenue acceleration rules |
Place, publisher, and date of publication |
Hoboken, New Jersey : John Wiley & Sons, Inc., [2018] |
International Standard Book Number |
9781119372066 |
Record control number |
(DLC) 2018005178 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
rip |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Books |
Suppress in OPAC |
No |