HBR's 10 must reads on strategic marketing (Record no. 9340)
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000 -LEADER | |
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fixed length control field | 01740cam a2200313 a 4500 |
001 - CONTROL NUMBER | |
control field | 17465716 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220527085042.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120917s2013 maua 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2012037855 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781422189887 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | .H368 2013 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Edition number | 22 |
245 00 - TITLE STATEMENT | |
Title | HBR's 10 must reads on strategic marketing |
246 3# - VARYING FORM OF TITLE | |
Title proper/short title | HBR's ten must reads on strategic marketing |
246 3# - VARYING FORM OF TITLE | |
Title proper/short title | Harvard business review's 10 must reads on strategic marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston, Mass. : |
Name of publisher, distributor, etc. | Harvard Business Review Press, |
Date of publication, distribution, etc. | c2013. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | v, 206 p. : |
Other physical details | ill. ; |
Dimensions | 21 cm. |
490 0# - SERIES STATEMENT | |
Series statement | HBR's 10 must reads series |
500 ## - GENERAL NOTE | |
General note | Includes index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic planning. |
730 0# - ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Harvard business review. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Non-fiction | Tan Tao University | Liberty | General Stacks | 10/14/2019 | Gift of Asian Foundation | 1 | 658.802 | AS-2019-0093 | 08/15/2022 | 10/14/2019 | Books | 08/08/2022 | ||||
Dewey Decimal Classification | Not For Loan | Non-fiction | Tan Tao University | Tan Tao University | General Stacks | 10/25/2017 | Donation From The Asia Foundation | 658.802 | AS-2017-0078 | 10/25/2017 | 10/25/2017 | Books |