HBR's 10 must reads on strategic marketing (Record no. 9340)

MARC details
000 -LEADER
fixed length control field 01740cam a2200313 a 4500
001 - CONTROL NUMBER
control field 17465716
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220527085042.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120917s2013 maua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012037855
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422189887
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .H368 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
245 00 - TITLE STATEMENT
Title HBR's 10 must reads on strategic marketing
246 3# - VARYING FORM OF TITLE
Title proper/short title HBR's ten must reads on strategic marketing
246 3# - VARYING FORM OF TITLE
Title proper/short title Harvard business review's 10 must reads on strategic marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Harvard Business Review Press,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent v, 206 p. :
Other physical details ill. ;
Dimensions 21 cm.
490 0# - SERIES STATEMENT
Series statement HBR's 10 must reads series
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
730 0# - ADDED ENTRY--UNIFORM TITLE
Uniform title Harvard business review.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out
    Dewey Decimal Classification     Non-fiction Tan Tao University Liberty General Stacks 10/14/2019 Gift of Asian Foundation 1 658.802 AS-2019-0093 08/15/2022 10/14/2019 Books 08/08/2022
    Dewey Decimal Classification   Not For Loan Non-fiction Tan Tao University Tan Tao University General Stacks 10/25/2017 Donation From The Asia Foundation   658.802 AS-2017-0078 10/25/2017 10/25/2017 Books  

Powered by Koha