Win the game of Google-opoly: unlocking the secret strategy of search engines (Record no. 9605)

MARC details
000 -LEADER
fixed length control field 03543cam a2200361 i 4500
001 - CONTROL NUMBER
control field 18413139
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220527085416.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141222s2015 njua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014036988
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119002581
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number ZA4230
Item number .B73 2015
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 025.04252
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS090010
-- BUS043000
-- BUS043010
Number source bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bradley, Sean V.
245 10 - TITLE STATEMENT
Title Win the game of Google-opoly: unlocking the secret strategy of search engines
Statement of responsibility, etc. Sean V. Bradley, CSP.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. Wiley
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 249 pages :
Other physical details illustrations ;
Dimensions 24 cm
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. "Rank higher in search results with this guide to SEO and content building supremacyGoogle is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line.The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Search engines.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic information resource searching.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Telemarketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / Marketing / General.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / Marketing / Direct.
Source of heading or term bisacsh
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Online version:
Main entry heading Bradley, Sean V.
Title Win the game of Googleopoly
Place, publisher, and date of publication Hoboken, New Jersey : Wiley, 2015
International Standard Book Number 9781119002574
Record control number (DLC) 2015001112
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Cover image
Uniform Resource Identifier <a href="http://catalogimages.wiley.com/images/db/jimages/9781119002581.jpg">http://catalogimages.wiley.com/images/db/jimages/9781119002581.jpg</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
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b cbc
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Non-fiction Tan Tao University Tan Tao University General Stacks 10/29/2018 Gift of the Asia Foundation   025.04252 AS-2018-0062 10/29/2018 10/29/2018 Books

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