MARC details
000 -LEADER |
fixed length control field |
03543cam a2200361 i 4500 |
001 - CONTROL NUMBER |
control field |
18413139 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220527085416.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
141222s2015 njua 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2014036988 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781119002581 |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
ZA4230 |
Item number |
.B73 2015 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
025.04252 |
Edition number |
22 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
BUS090010 |
-- |
BUS043000 |
-- |
BUS043010 |
Number source |
bisacsh |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Bradley, Sean V. |
245 10 - TITLE STATEMENT |
Title |
Win the game of Google-opoly: unlocking the secret strategy of search engines |
Statement of responsibility, etc. |
Sean V. Bradley, CSP. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
USA |
Name of publisher, distributor, etc. |
Wiley |
Date of publication, distribution, etc. |
2015 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxi, 249 pages : |
Other physical details |
illustrations ; |
Dimensions |
24 cm |
500 ## - GENERAL NOTE |
General note |
Includes index. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"Rank higher in search results with this guide to SEO and content building supremacyGoogle is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line.The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there"-- |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Search engines. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Electronic information resource searching. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Electronic commerce. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Telemarketing. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. |
Source of heading or term |
bisacsh |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Marketing / General. |
Source of heading or term |
bisacsh |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Marketing / Direct. |
Source of heading or term |
bisacsh |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Relationship information |
Online version: |
Main entry heading |
Bradley, Sean V. |
Title |
Win the game of Googleopoly |
Place, publisher, and date of publication |
Hoboken, New Jersey : Wiley, 2015 |
International Standard Book Number |
9781119002574 |
Record control number |
(DLC) 2015001112 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Cover image |
Uniform Resource Identifier |
<a href="http://catalogimages.wiley.com/images/db/jimages/9781119002581.jpg">http://catalogimages.wiley.com/images/db/jimages/9781119002581.jpg</a> |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Books |