Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 6th edDescription: 642 p. 26 cmISBN:
  • 9780078112058 (alk. paper)
  • 0078112052
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HD9980.5 .Z45 2013
Online resources:
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Item type Current library Collection Call number Status Date due Barcode
Books Books Tan Tao University General Stacks Non-fiction 658.8 (Browse shelf(Opens below)) Not For Loan A-2015-0041

Includes bibliographical references and index.

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