Business to business marketing management: a global perspective / Alan Zimmerman and Jim Blythe.
Material type: TextPublication details: New York, NY : Routledge, 2013.Edition: 2nd edDescription: 498 p. 25 cmISBN:- 9780415537025 (hardback)
- 9780415537032 (pbk.)
- 9780203067581 (ebook)
- 658.804 22
- HF5415.13 .B565 2013
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Tan Tao University General Stacks | Non-fiction | 658.804 (Browse shelf(Opens below)) | Not For Loan | A-2015-0118 | |
Books | Liberty General Stacks | Non-fiction | 658.804 (Browse shelf(Opens below)) | In transit from Liberty to Tan Tao University since 08/15/2022 | A-2015-0119 |
Browsing Tan Tao University shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
Blythe's name appears first in the earlier edition.
Includes bibliographical references and index.
Introduction to business to business marketing -- How business organisations buy -- Strategic planning for global business markets -- Ethical considerations for business marketers -- Market research -- Segmentation, targeting and positioning -- Market entry tactics -- Product strategy and product development -- Services for business markets -- Pricing -- Supply chain management -- Managing distribution channels -- Business to business marketing communications -- Customer relationships and key account management -- Sales promotion, exhibitions and trade fairs -- Corporate reputation management -- Marketing planning, implementation and control -- Organising for maximum effectiveness -- The future of business marketing.
There are no comments on this title.