Retail management: A strategic approach / Barry Berman, Joel R. Evans.
Material type: TextPublication details: Boston : Pearson, c2013.Edition: 12eDescription: xxviii, 589 p. : ill. (some col.) ; 29 cmISBN:- 9780132720823
- 0132720825
- 658.87 22
- HF5429 .B45 2013
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Tan Tao University General Stacks | Non-fiction | 658.87 (Browse shelf(Opens below)) | Not For Loan | A-2015-0173 |
Browsing Tan Tao University shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
Includes bibliographical references and indexes.
Preface -- About the authors -- Acknowledgments -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership 1 -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Capter 10 site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management financial dimensions -- Operations management operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together 565 -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index.
There are no comments on this title.