Blue ocean strategy: how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By: Contributor(s): Material type: TextTextPublication details: Boston Harvard Business Review PressEdition: Expanded editionDescription: 287 p. 21 cmISBN:
  • 9781625274496 (alk. paper)
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.153 .K53 2015
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