IPhone and iPad apps marketing: Secrets to selling your iPhone and iPad apps Jeffrey Hughes.
Material type: TextPublication details: Indianapolis, Ind. : Que Pub., c2012.Edition: 2nd edDescription: ix, 316 p. : ill. ; 23 cmISBN:- 9780789748331
- 0789748339
- 004.167 22
- QA76.8.I64 H84 2012
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Tan Tao University General Stacks | Non-fiction | 004.167 (Browse shelf(Opens below)) | Not For Loan | PA-2017-0484 |
Includes index.
Your marketing message -- Your iPhone and iPad app marketing strategy: grand slam or base hits? -- What makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Delivering your message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your app -- Pricing your iPhone/iPad app -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Implement a marketing plan/launch your app -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad for corporate marketing.
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