Business: a changing world a changing world O.C. Ferrell, University of New Mexico, Geoffrey A. Hirt, DePaul University, Linda Ferrell, University of New Mexico.
Material type: TextPublication details: New York McGraw Hill/Irwin, 2014.Edition: 9th edDescription: xxxiv, 616 p. : illustrations ; 26 cmISBN:- 9780078023132
- 650 22
- HF1008 .F47 2014
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Tan Tao University General Stacks | Non-fiction | 650 (Browse shelf(Opens below)) | Available | AS-2018-0008 | |
Books | Tan Tao University General Stacks | Non-fiction | 650 (Browse shelf(Opens below)) | Available | AS-2017-0104 | |
Books | Tan Tao University General Stacks | Non-fiction | 650 (Browse shelf(Opens below)) | Not For Loan | AS-2017-0105 |
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Includes index.
Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning.
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