Marketing Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College.

By: Contributor(s): Material type: TextTextPublication details: New York McGraw Hill Education 2016Edition: Fifth editionDescription: 679 p. 29 cmISBN:
  • 9780077729028
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .G6753 2016
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