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Marketing: The core Roger A. Kerin, Steven W. Hartley, William Rudelius.

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Material type: Text

TextPublication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 5th edDescription: xlvii, 507 p. : col. ill., col. maps ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tan Tao University General Stacks	Non-fiction	658.8 (Browse shelf(Opens below))	Not For Loan		AS-2017-0054

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Map on lining papers.

Includes bibliographical references (p. 455-478) and index.

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