Winning the story wars :why those who tell--and live--the best stories will rule the future / why those who tell--and live--the best stories will rule the future /
Jonah Sachs.
- Boston, Mass. : Harvard Business Review Press, c2012.
- viii, 264 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781422143568 (hardback : alk. paper)
2011053284
Marketing--Social aspects. Storytelling--Psychological aspects. Consumers--Psychology. Social media.