Cespedes, Frank V., 1950- Aligning strategy and sales :the choices, systems, and behaviors that drive effective selling / the choices, systems, and behaviors that drive effective selling / Frank V. Cespedes. - USA HBR 2014 - x, 313 pages : illustrations ; 24 cm. Includes bibliographical references. ISBN: 9781422196052 (alk. paper) LCCN: 2013050975 Subjects--Topical Terms: Sales management.Selling.Strategic planning. LC Class. No.: HF5438.4 / .C426 2014 Dewey Class. No.: 658.8101