Cespedes, Frank V., 1950-

Aligning strategy and sales :the choices, systems, and behaviors that drive effective selling / the choices, systems, and behaviors that drive effective selling / Frank V. Cespedes. - USA HBR 2014 - x, 313 pages : illustrations ; 24 cm.

Includes bibliographical references.

9781422196052 (alk. paper)

2013050975


Sales management.
Selling.
Strategic planning.

HF5438.4 / .C426 2014

658.8101