Fragasso, Philip M., 1950- Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life / Phil Fragasso. - Hoboken, N.J. : John Wiley & Sons, c2008. - xx, 279 p. : ill. ; 23 cm. Includes index. ISBN: 9780470247532 (cloth) 0470247533 (cloth) LCCN: 2008002740 Nat. Bib. No.: GBA863608 bnb Nat. Bib. Agency Control No.: 014607073 Uk Subjects--Topical Terms: Customer relations.Customer services.Marketing. LC Class. No.: HF5415.5 / .F68 2008 Dewey Class. No.: 658.8