Peter, J. Paul. <br/><br/>
Marketing management : knowledge and skills 
J. Paul Peter, James H. Donnelly, Jr. 
 - 9th ed. 
 - Boston :  McGraw-Hill Irwin,  c2009. 
 - xvii, 782 p. :  ill. (some col.), col. map ;  26 cm. 
<br/><br/>Includes  bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073381138 (alk. paper) 0073381136 (alk. paper) 
<br/><br/><label>LCCN: </label>2008033002 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P387 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8