Duck and (re)cover : the embattled business owner's guide to survival and growth /
Steven S. Little.
- Hoboken, N.J. : John Wiley & Sons, c2009.
- viii, 213 p. ; 23 cm.
Includes index.
Introduction : stark realities -- What is your reality? -- Triage and tourniquets -- All hail the cash king -- Keep your customers -- Plan for action -- TRUST and your people -- Enlist outside expertise -- Maintain your marketing -- Price for profit -- Get out of your bunker -- Fill market vacuums -- Partner for profit -- Pursue potential acquisitions -- Put better tools to work -- Green is growing -- Catch a falling star -- Train the talented -- Revisit the rules.