Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley J. Baran. 
 - Updated 5th ed. 
 - Boston :  McGraw-Hill Higher Education,  c2009. 
 - 1 v. (various pagings) :  ill. (chiefly col.) ;  28 cm. +  1 DVD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>System requirements for accompanying DVD-ROM: Windows: Windows 2000 or XP; Macintosh: OS 10.2.8 or higher. 
<br/><br/><label>ISBN: </label>9780073289137 (pbk. : alk. paper) 0073289132 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2008274337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Mass media literacy.
<br/><br/><label>LC Class. No.: </label>P90  / .B284 2009 
<br/><br/><label>Dewey Class. No.: </label>302.23