Principles of microeconomics /
Robert H. Frank, Ben S. Bernanke ; with special contribution by Louis D. Johnston.
- Brief 2nd ed.
- New York : McGraw-Hill/Irwin, c2011.
- xxxi, 304, [14] p. : ill. (chiefly col.) ; 28 cm.
- The McGraw-Hill series economics .
Includes index.
Thinking like an economist -- Comparative advantage -- Supply and demand -- Demand and elasticity -- Perfectly competitive supply -- Efficiency, exchange, and the invisible hand in action -- Monopoly, oligopoly, and monopolistic competition -- Games and strategic behavior -- Externalities and property rights -- Using economics to make better policy choices.