Upadhyay, Shashi,  1970- <br/><br/>
The revenue acceleration rules: supercharge marketing and sales through artificial intelligence, predictive technologies and account-based strategies 
by Shashi Upadhyay, Kent McCormick. 
 - 180 p.   21 cm.  
<br/><br/> Includes index. 
<br/><br/>Introduction -- The CMO's challenge -- ABM and AI -- Data as the foundation -- AI as the intelligence layer -- Use-cases unveiled -- Mapping predictive to your business models -- Ten steps to successfully accelerate revenue with predictive and AI -- Supporting the CMO's journey. 
<br/><br/><label>ISBN: </label>9781119371953 
<br/><br/><label>LCCN: </label>2018001026 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.<br/>Artificial intelligence.
<br/><br/><label>LC Class. No.: </label>HF5415.1263  / .U63 2018 
<br/><br/><label>Dewey Class. No.: </label>658.1554