Crawford, C. Merle <br/><br/>
New products management / 
Merle Crawford, Anthony Di Benedetto 
 - Eleventh edition. 
 - New York   McGraw Hill   2011 
 - 588 p.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780078029042 (alk. paper) 
<br/><br/><label>LCCN: </label>2013042977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .C72 2015 
<br/><br/><label>Dewey Class. No.: </label>658.575