Hutt, Michael D.

Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 11th ed. - Australia ; Mason, OH : South-Western, Cengage Learning, c2013. - xxx, 428 p. : ill. ; 27 cm.

Includes bibliographical references and indexes.

9781133189565 (hbk.) 1133189563 (hbk.)

2011944035


Industrial marketing--Management--Case studies.

HF5415.13 / .H87 2013

658.804