Hiam, Alexander.

Marketing for dummies / by Alexander Hiam. - 2nd ed. - Hoboken, NJ : Wiley Pub., c2004. - xx, 380 p. : ill. ; 24 cm. - For dummies .

Includes index.

0764556002 (pbk.)

2004103169


Marketing--Management.
Marketing.

HF5415.13 / .H468 2004

658.8