Hiam, Alexander. <br/><br/>
Marketing for dummies / 
by Alexander Hiam. 
 - 2nd ed. 
 - Hoboken, NJ :  Wiley Pub.,  c2004. 
 - xx, 380 p. :  ill. ;  24 cm. 
 - For dummies .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0764556002 (pbk.) 
<br/><br/><label>LCCN: </label>2004103169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H468 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8