Keller, Kevib Lane  <br/><br/>
Strategic Brand Management: Building, Measuring, and Managing Brand Equity  

 - 4th. ed  
 - New York  Pearson   2013 
 - 590 p.   27 cm.  
<br/><br/><label>ISBN: </label>9780273779414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business <br/>management
<br/><br/><label>Dewey Class. No.: </label>658.5