Berger, Jonah. <br/><br/>
Contagious :  why things catch on / 
Jonah Berger. 
 - viii, 244 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781471111693 (pbk) 
<br/><br/><label>LCCN: </label>2013375359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Consumer behavior.<br/>Popularity--Economic aspects.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .B463 2013b 
<br/><br/><label>Dewey Class. No.: </label>658.8342